I'm in LOVE with that pouch, not only because it's cognac brown, but because it's a simple way for men to carry necessities without carrying a controversial duffle. Definitely a desired addition to my own personal style.
The line is tré simplic and very wearable, two traits I enjoy in mens wear. I couldn't find an official website for LAGOM, but referrals to MensRag and HypeBeast are just as good.